This article announcing the opening of the Ball Square Theatre along with its many special features appeared in the Somerville Journal on April 6, 1923. The complete text follows:
"After months of construction work, Locatelli's Ball Square Theatre will be officially thrown open to the public next Monday night, April 9. The inauguration of this new theatre, which is one of the most pretentious and capacious in Middlesex county, will mark an epoch in the theatrical history of both Somerville and Medford, as the theatre occupies a cite bordering on the two cities. Prominent city and state officials will attend the inaugural exercises, including Mayors Coolidge, of Medford, and Webster, of Somerville; Secretary of State Frederic W. Cook and others prominently identified with social, political and financial circles of these places.
"The Ball Square Theatre is strictly modern in its construction and the last word in fire-proof. It has a seating capacity of nearly 1,500 of which 1,100 are on the lower floor and the remainder in the first balcony. Each seat is slightly larger than the average regulation theatre chair, affording comfortable seating capacity. The entrance to the theatre is of appealing beauty, the floor of the lobby being of Italian mosaic, while the panels are of the finest Terrazzo marble. Beautifully gilded frames are generously distributed that will serve to announce attractions.
"A huge pipe organ of multiple instruments is an outstanding feature. This organ is one of the costliest and best of its kind in New England. Manager Locatelli has engaged G. F. Fenton, an organist of wide experience, who will skillfully manipulate its keys, accompanying the carefully selected photoplays that will serve as the programme for the two weekly changes.
"The policy of the Ball Square Theatre will be strictly in accordance with the policy now being conducted at Mr. Locatelli's other successful theatre, the Central, already established as Somerville's photoplay theatre de luxe. A fireproof booth containing two of the best motion picture machines, projecting a throw of approximately 120 feet, is of the very latest type. This projection will be perfect in its throw, affording a flickerless view of all pictures. The proscenium arch is forty feet from the stage floor. The stage has a width of thirty feet and a depth of twenty-five feet. Several dressing rooms are also included. Tapestries adorn the walls of the theatre which are finished in lined stone effects. The building is of brick with a cast stone front. The color scheme of the theatre is old rose and French ivory and there are numerous exits.
"As a special added attraction the opening week, Mr. Locatelli has engaged Caroline B. Nichols and her famous Boston Fadette Orchestra. This organization contains a score of skilled women musicians who have won distinctions as headliners on the vaudeville stage. The photoplay features for the initial three days will offer Harold Lloyd, the acknowledged king of laughter, in the prescribed joy tonic, "Dr. Jack," in addition to "Only a Shop Girl," a production containing a notable cast of screen favorites.
"The bill for the closing three days will be topped by a presentation of the spectacular picturization of "The Streets of New York," in addition to the screening of Hoot Gibson in "Kindred Courage," and a new comedy and Pathe news.
"The entire structure of the Ball Square Theatre typifies the old Italian Renaissance style. The architect was Parker B. Stanley. The Hillson Associates own the building and Ex-Alderman John E. Locatelli, who was the builder, has leased it. Albert J. Locatelli, manager of the Central Theatre, will also manage the Ball Square Theatre, with J. Frank Mixer as house manager."